Alexander Technique and LifeThe Alexander Technique will never die. The Alexander Technique never lived. F.M. Alexander (the originator of the Alexander Technique,) lived from 1869-1955. Alexander’s discoveries regarding awareness, inhibition, and direction are alive and are as valuable today as they were in the late 19th century.

Now, about 135 years later, when you tell someone you teach the Alexander Technique they often respond with: “what’s that?” The Alexander Technique name has not flourished. It was once in vogue to study the Alexander Technique, but that was many decades ago.

The “Alexander Technique” hasn’t really caught on, though it has as much to offer today as it ever did; maybe more. With the use of computers, tablets, cellphones and other devices, incidence of back pain and neck tension are routine. And, nothing gets to the root of the problem, the source of the pain, more efficiently than the Alexander Technique.

Yet, for some time, Alexander Teachers who have studied marketing, suggest removing the name “Alexander Technique” from the main part of websites and other promotional materials, as if the name were a hindrance. Some Alexander Technique teachers are using names consisting of ’”Movement”, ‘Thinking’, “Awareness”, “Body”, and “Breathing”, replacing Alexander Technique. Some teachers even dare to use the word “Posture”. Instead of building on the Alexander Technique name, we’re abandoning it. It’s progress, and it’s a shame.

Mark Josefsberg—Alexander Technique NYC

Mark@MarkJosefsberg.com

(917) 709-4648

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